Hello, and welcome to the
discussion on the evolution of the cockpit. Gentlemen, we hear the
term integrated cockpit, or some people call
it digital cockpit. What’s that definition
mean to you? At the very heart
of it, it’s really about taking the
different screens inside the car, whether
that be your cluster where your speed is, whether that
be the center stack, which is where your big screen
tends to be today. Moving forward, it can actually
also be a heads up display, and really integrating
them to one system. You could also then
change where the screens are, the number of screens. But really, it’s
about how you get the driver the information
they need, when they need it, where they need it. That’s what’s so
exciting about HUD. When you start thinking
about heads up, and you don’t have to look
down, and you’ve got information about where you should be
going from a navigation point of view, particularly
information about the road conditions, what music
you want to switch to, lots of implications–
or lots of opportunities there to keep the driver
more focused on the road. Yeah, eyes on the road, right? And if you’re looking
through the windshield, and there’s information,
that’s perfect. Right? So how does the aspect of
convenience, and interaction, and comfort of the
cabin fit into this? Yeah, so before I
answer that, I just want to expand on
what Curt mentioned. Now, Curt talked about
display of information that’s primarily inside the car. But nowadays, or at
least the trend now, is [? Williams ?] are looking
at adding information, say, in the rear side of
the car, so as a driver, you can actually look at
the car in front of you, and maybe the car in
front of you is braking. And so the driver
also has that ability. And so [? Williams ?]
are looking at adding the capability
to add information in real-life systems
so the drivers behind has that information. Now with regard to comfort
and convenience, of course, it’s all about the driver
and the occupant experience inside the car. So it’s really about, are they
comfortable inside the car? Is the temperature right? Is the humidity right? Is the lighting
inside the car right? Because that
ultimately influences how the driver and
the passengers feel and, potentially, even how
they’re driving the car. So it’s really important
to control that environment as well for the
overall experience. Yeah. And kind of in that theme,
a lot of the vehicles now are, you know, the interior
is where the consumer is focused on, right? And it’s that level
of personalization. So where do you see the
personalization of the vehicle taking a place in the cabin? Yes. You know, so it’s
really about how the driver and the
passengers inside the car feel once they’re
inside the car. I mean, they spend a lot
of time inside the car. And, obviously, the comfort
and convenience aspects plays a role in terms of
the overall experience. So the personalization could
be, is the temperature right? Is the humidity level
inside the car right? Is the air quality
inside the car right? And again, these are some of
the HVAC that control these. The position of the seat
also an important aspect. Because, again, the driver
feels, how their driving, is influenced by the
overall comfort in the car. So it’s really important. The personalization even
starts from outside the car. So they can, actually,
looking at setting up all the interior of
the car with the phone, even before they
get into the car. So these are some of
the advances that are happening overall in this area. And couple that
with ride-sharing, and maybe you were
going to a car that’s in a parking lot that’s
a ride sharing thing. It sees your preference
based on your phone. It starts connecting
your digital world to that loaner
vehicle that you’re going to have for a few hours. Makes for a better
driving experience. Absolutely. Absolutely. And I think one of the changes
that were being introduced into the cabin is coming from
ADAS and the whole autonomous awareness, if you will, coming
into the vehicle, things like surround view
systems, driver monitoring systems, camera mirror systems. Right? Any thoughts on
the design and how those are being implemented
in a vehicle today? Yeah, I think one standard
example is the mirror. So the mirror today is a glass. It reflects from outside. But now, those things
are being changed to displays of camera images. So cameras are being
installed outside the side mirror or rear view mirror. And now, the information
is displayed as is a video. And so one of the
things, for example, if you look at the
rear view mirror, there’s an obstruction for
the [? glass based ?] mirror. There’s an obstruction
of the passengers. The passengers in the
rear seat, perhaps, are obstructing the
view, full view. Now you place a camera
outside, and feed an image from the
camera to the display, now it’s an unobstructed view. And so those kinds of trends
are happening in these mirror systems, CMS, as you mentioned. And I think there’s some
even other advantages. Right? You start thing
about side mirrors. Right? They’re not the most
attractive thing in the world. And replacing
those with a camera improves the look of the system. It reduces the windbreak. So it’s quieter
inside the cabin. A more pleasant environment. That may be able to
allow you to eliminate some insulation,
which reduces weight, which goes to the standards
of CAFE standards. It also, though, introduces
some interesting concepts around safety. Because, all of
sudden, you are now taking some mission
critical applications, like your mirrors, and
putting them in a system that also has the consumer
[? OS ?] running on it. And how do you separate those? How do you keep it firewalled,
so that if your consumer [? OS ?] does go down, you
still have all the safety functionality? That’s going to be a
really interesting design challenge that people
who are dealing with. The other part about
that that’s interesting is different cars always
have different architectures, and where they want to
put the functionality. And software is becoming
such a big issue inside cars, you would like to have some way
that you can port that software to around, no matter
how the car [INAUDIBLE] wants to architect systems. Right. Yeah, absolutely. One of the big
things I can envision is, if you’re watching the
driver, watching their eyes, where they’re looking, you could
provide relevant information as they’re scanning each one of
the two mirrors, the rear view mirror and ahead, right? And an example could be turn by
turn navigation, where you’re actually following the eyes. And as you’re making
the turn, the arrow that shows where your turn is
actually following that. Really, really cool next
generation type of stuff. Right? Yeah. So coming from the
state of Texas, where the sun’s always shining,
it’s really, really hot. We get the 100 degree days. One of the most exciting
areas is window tinting. Right? And we kind of,
historically, that’s been a big issue
for law enforcement, especially at night, because
they can’t see in there. It’s a safety thing. But there’s been
some major advances in automotive window
tinting and the ability to change the tint in a window. Can you comment on
the challenges there? Yeah. I mean, again, you bring
up a good point there. So window tinting, which
is electronic tinting, the glass technology’s
available today. And also, the electronics
to drive that window tinting is available. So because, you know, a car has
a DC battery and these window tinting systems
require AC voltages, there are electronic
systems that can generate the AC voltage
necessary for driving this window tint. Now, the advantage, obviously,
is from a user experience– obviously, one of
the big things you’re trying to do inside the cabin
is control the temperature, the comfort level. And so one of the things that
influences the temperature inside the cabin is sunlight. Right? So you can actually modulate
the amount of sunlight that’s coming in and,
thereby, maybe even operate the HVAC system efficiently. And, you know, again, this
becomes very important, especially in the context
of electric vehicles, where after the traction
inverter, the second biggest consumer of energy,
of the battery energy, is the heating and
cooling systems. So if you’re able to reduce the
amount of heat that’s coming in because of sunlight
with window tinting, you can potentially
extend the range that the car is able to go. And so there’s a
lot of benefits. And, of course,
to your point, you know, again, in the
evening, perhaps, you want to lighten up the tint. And so that’s, again, possible
with these technologies. Yeah. And maybe eventually, the
whole elimination of the visor. Right? As you’re driving directly
in the sun and [INAUDIBLE].. Gentlemen, great discussion on
the evolution of the cockpit. Really great things coming. For more design resources
or information on integrated cockpit, please click
on the link below, or go to ti.com/cockpit. [MUSIC PLAYING]