The opportunity that the data from the
devices gives insurers sits across the entire value chain so there will be
opportunities for better marketing, better retention strategies, obviously
from a risk rating point of view it’s going to be fundamental there. Depending
on the data, how their consumers feel about the way it’s being used and what
the insurers ambitions are will depend on how they use that data but there will
be opportunities across every single life stage of a consumer.